Welcome to the Unlocking Behaviour Change Podcast

Welcome to the Unlocking Behaviour Change (UBC) podcast – a show all about psychology and changing behaviour. Meet your hosts: Professor Robert West and Jamie West OBE (not really, but he wanted a title). In this opening episode Robert and Jamie introduce the topic of the first season: decision-making. They tease a brand new framework to help make sense of it all and dive into the concept of cognitive dissonance.  

Want more? Check out our latest books:  

Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y 

React: Harness Your Animal Brain: https://shorturl.at/yiFQ9  

Sign up to Robert’s Substack: https://robertwest100.substack.com/  

Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange