Tuesday Mar 31, 2026

How important are 'agency' and 'understanding' as drivers of our behaviour?

Robert continues to explore the different factors that act as sources of liking and disliking and has asked his AI friend Claude to review his list and suggest how these could be usefully grouped. One crucial grouping concerns being in control of ourselves, other people and events, and understanding the world around us.

Robert and Jamie delve into this and reflect on the importance, when teaching people of all ages, of avoiding the unpleasant feeling that comes from not understanding.

Here is a list of the current version of Robert's list of things we tend to like and dislike:

Want more? Check out our latest books:  

Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y 

React: Harness Your Animal Brain: https://shorturl.at/yiFQ9  

Sign up to Robert’s Substack: https://robertwest100.substack.com/  

Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange  

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